DRIVING PLEASURE.
The BMW 1 Series combines exciting driving dynamics and a sporty design with innovative technology. Its interior is modern and simple. Characteristic design details and digital features create visual and functional highlights. The sporty kidney grille and redesigned rear add an unmistakable presence to the exterior. Discover all the model variants of the BMW 1 Series, its equipment options and technical data, plus numerous leasing and financing options.
EXTERIOR DESIGN
A BOLD LOOK FOR A LASTING IMPRESSION.
The design features on the sides and the modern tail lights give the rear its dynamic appearance and accentuate the broad stance of the BMW 1 Series.
Classic. Sporty. Typical.
At the front, the double kidney grille emphasises the sportiness of the BMW 1 Series, with the vertical and diagonal kidney bars producing an incredibly dynamic impact.
Improved lighting. Enhanced safety.
Bright LEDs including adaptive headlights perfectly light up the road. Your BMW masks out oncoming traffic from the light cone with BMW Selective Beam.
Dark wheel centre. Gloss-lathed spokes.
18" M light alloy wheels Y-spoke style 975 M Bicolour in Midnight Grey. This combination of light rim edge and dark centre visually creates more depth.
ONE ROOF. MANY COLOUR COMBINATIONS.
For a more personalised and even sportier look. As a bold contrast or subtle detail. The black roof creates a different effect depending on the paintwork of your BMW.
INTERIOR DESIGN
INNOVATIVELY SPACIOUS.
The interior is minimalist and perfectly arranged. The focus is on the cockpit technology, giving the driver an ideal overview at all times. The combination of BMW Curved Display and BMW head-up display enhances the driving experience with innovative digital services.
More features and intuitive operation.
Enjoy an all-round view with the large BMW Curved Display. The optional BMW Live Cockpit Professional ensures even more convenient operation. With the latest BMW Operating System 9, you can easily control music, navigation and vehicle settings.
Visually powerful. Palpably better support.
Black M Alcantara/Veganza upholstery impresses with its blue stitching and M designation. Breathable Alcantara in the centre of the seat ensures better support.
INFORMS YOU WHILE DRIVING. ENTERTAINS YOU DURING BREAKS.
Complete focus on the traffic.
Find your way more easily with driving information directly in your field of vision. The BMW head-up display projects instruction given by the navigation system, including 3D projection onto the windscreen.
